AstraZeneca’s tasty new campaign for their ‘bite-sized’ clinical learning resource.

I convinced AstraZeneca to take a different angle with this social campaign by presenting the “Cost of Dull'“ case study. It found that dull campaigns roughly cost twice as much in media spend – helping the team buy our most creative concept, with confidence. We love a win-win situation!

This campaign won an award for originality, formed a key case study for our agency and produced outstanding engagement rates for AZ. Most importantly, our team was proud of our work.

My role: As creative lead, I came up with the concept and art direction, wrote the copy and presented to client.