Corel Painter - Experiential Creative Strategy
Creative strategy for a live exhibition booth concept designed to work across the UK and Europe over a five-year period.
Corel Painter is a digital painting platform featuring real-time, brush-based painting technology.
The strategic challenge was to develop a creative approach that could evolve over time, work across different markets, respond to global trends and scale to suit varying budgets.
My role: Creative strategy and rationale.
Client name changed for confidentiality.
Branding for new luxury injectables masterclass
Merz Aesthetics
The brand brief was think: Masterclass meets Harper’s BAZAAR in Chelsea, for a new online luxury injectables class for HCPs.
After wowing the client, we not only won the pitch, but the very large Merz Aesthetics account!
My role: As creative lead, I came up with the core strategy, concepts and rationales below, art directed the project and pitched the concepts to client.
