RADIO

RADIO

A small selection of radio ads.

We focus all our energy on you

Radio ad for Energy Super (pensions)

Energy super is the pension company for the energy sector.

They have extremely committed employees – so focused on their members they conserve energy in all other parts of their life.

My role: Concept, script and radio record direction.

Focusing all our energy on you

22 second radio ad for 22/2/22

Brian Bell – Papua New Guinea

Made quickly, in-house – please excuse the production quality!

To stand out in the TWOSDAY retail market, my idea was to create a 22 second radio ad plus eight seconds of dead air. Because Papua New Guinea is the only place in the world where you can legally do this.

The ad was the only radio finalist at Brisbane’s annual advertising awards night (BADC) in 2022 (how ironic).

22 Second Radio Ad
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